Percival
Lumen explores the beauty of clarity through light. It’s about guiding the eye crafting pathways that feel effortless yet intentional.
Date
Oct 2025 – Nov 2025
The challenge
Lumen doesn’t shout for attention; it reveals, directs, and refines. It creates a path for users to follow, transforming complexity into the navigation and visuals into wayfinding. This is design not just seen but understood—a brand that leads by illuminating.
Lumen is a visual system built around the idea of guidance through light clarity not as an aesthetic choice, but as a design philosophy. The identity is driven by contrast, rhythm.
Typography moves like a beams—focused, steady, and intentional in hierarchy. Color plays the role of signal, creating highlights that a guide the eye instead of overwhelming it. Motion is used sparingly but meaningfully, reinforcing the idea of light.
